LEAP Project 2: Analyzing Lumber 84 Superbowl ad.

A critical analysis of 84 Lumber's use of emotional activation and visuals to sway public opinion on controversial immigration policies.

Works Cited

8. (2017, February 05). Retrieved March 05, 2018, from https://www.youtube.com/watch?v=9W4GXs-J9Oo

Bernays, E. (2010). Propaganda. Barcelona: Melusina.

Hill, L. (2017, February 6). 84 Lumber responds to controversy (and confusion) over its Super Bowl commercial. Retrieved March 05, 2018, from http://www.latimes.com/entertainment/la-et-entertainment-news-updates-84-lumber-courts-controversy-and-1486409814-htmlstory.html

Joffe, H. (2008). The Power of Visual Material: Persuasion, Emotion and Identification. Diogenes,55(1), 84-93. doi:10.1177/0392192107087919

Singhvi, A., & Parlapiano, A. (2017, January 31). Trump's Immigration Ban: Who Is Barred and Who Is Not. Retrieved March 05, 2018, from https://www.nytimes.com/interactive/2017/01/31/us/politics/trump-immigration-ban-groups.html

User-Generated Website Explores Contemporary Propaganda. (n.d.). Retrieved February 13, 2018, from http://propaganda.mediaeducationlab.com/